07/29/11 today 36 pieces of Dieci Plus arrived from NYC. 18 were pre sold to Lori G of LA Cuts in Leawood, KS.  6 went to Steven M. of Elite Hair Studio 0of Overland Park KS.  The La-Brasiliana Keratin with Collagen Treatment line, is about 4 years old.  The evolution of this line has progressed just a quickly for www.shearsandmore.com as the PureOlogy line was for Shears and More way back when we were contracted sales reps for the line.  The many factors indicate that this line has found its next NIKE in the Dieci Plus product.  For one we are in the “show me state” and the proof has been in the using!  Many salons that have purchased for essentially back bar use have reported “noticeable results” in much less time than that of doing full treatments.  This leads me to change the approach of the line and this sku.  Speed and results are what clients want.  Price is never the major factor in making a decision of weather to have a treatment done or not.  The net net is Dieci Plus can be applied in a meticulous fashion using brush and bowl as you would apply a all over color or quick and “dirty” putting about a quarter size amount in your palm and working in quadrants or the entire head.  Apply enough to towel dried clarified hair and remember less is more.  Place cap over clients hair apply heat if you wish or just have hood dryer warming up while you apply Dieci Plus, place client with Dieci Plus with cap under heated dryer which you can now shut off, time for 20 minutes or so (your time not ours, the more time the better).  Remove cap RINSE only.  Dry and style.    We will make launch packages available that will include large tooth combs for distribution at the bowl of the product. Back bar size of Dieci Plus based on the amount of retail purchased.  Back Bar package may include La-Brasiliana tint brush and bowl set (bowl has teeth which is a smart smart design.  It may turn out that Dieci Plus treatments out sell standard Keratin with Collagen Treatments but the return of the investment and long lasting effects can not be replaced by Dieci Plus.  If a salon wishes to offer a “quick” treatment or offer discounted groupon type deals then Dieci Plus is the answer.  Interested ?

eric@shearsandmore.com or copy link www.keratintreatmentkc.com and fill out the form and hit send.

Peace, Love and Hair Grease : Eric Perowsky

this is the week of cosmoprof in LV NV Many photos and post from the floor and stage will be available  on the shearsandmore fan facebook page..might we add "thank you for keeping America looking
beautiful one head at a time.
EP